International Business: Competing in the Global Marketplace

Name: International Business: Competing in the Global Marketplace
Author: Charles Hill

Specificaties

Paperback, blz. | Engels

McGraw-Hill Education | 13e druk, 2020

ISBN13: 9781260575866

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McGraw-Hill Education 13e druk, 2020 9781260575866

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Samenvatting

Market-defining since it was introduced, International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) sets the standard and is the proven choice for International Business at the undergraduate and graduate level.

The 13th edition provides a complete solution that is relevant (timely, comprehensive), practical (focus on applications of concepts), integrated (integrated progression of topics) and the most up-to-date on the market.
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Specificaties

ISBN13:9781260575866

Taal:Engels

Bindwijze:paperback

Uitgever:McGraw-Hill Education

Druk:13

Verschijningsdatum:30-3-2020

Hoofdrubriek:Algemeen management

Inhoudsopgave

PART ONE Introduction and Overview
1. Chapter One: Globalization
PART TWO National Differences
2. Chapter Two: National Differences in Political, Economic, and Legal Systems
3. Chapter Three: National Differences in Economic Development
4. Chapter Four: Differences in Culture
5. Chapter Five: Ethics, Corporate Social Responsibility, and Sustainability
PART THREE The Global Trade and Investment Environment
6. Chapter Six: International Trade Theory
7. Chapter Seven: Government Policy and International Trade
8. Chapter Eight: Foreign Direct Investment
9. Chapter Nine: Regional Economic Integration
PART FOUR The Global Monetary System
10. Chapter Ten: The Foreign Exchange Market
11. Chapter Eleven: The International Monetary System
PART FIVE The Strategy of International Business
12. Chapter Twelve: The Strategy of International Business
13. Chapter Thirteen: Entering Developed and Emerging Markets
PART SIX International Business Functions
14. Chapter Fourteen: Exporting, Importing, and Counter trade
15. Chapter Fifteen: Entering developed and emerging markets
16. Chapter Sixteen: Global Marketing and Business Analytics
17. Chapter Seventeen: Global Human Resource Management