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Business Communication: 2025 Release ISE

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Paperback, blz. | Engels
McGraw-Hill Education | 14e druk, 2025
ISBN13: 9781265148348
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McGraw-Hill Education 14e druk, 2025 9781265148348
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Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Enhanced with McGraw Hill's rich Connect resources, Business Communication provides extensive and varied practice for students to develop their skills.

Specificaties

ISBN13:9781265148348
Taal:Engels
Bindwijze:paperback
Druk:14

Inhoudsopgave

Part One. The Building Blocks of Effective Messages<br/>1. Succeeding in Business Communication<br/>2. Using Goodwill for Effective Communication&nbsp;<br/>Part Two. The Communication Process<br/>3. Researching and Evaluating Source Material<br/>4. Planning, Composing, and Revising<br/>5. Communicating across Cultures<br/>6. Working and Writing in Teams&nbsp;<br/>Part Three. Design of Communication<br/>7. Designing Documents<br/>8. Creating Effective Visuals<br/>Part Four. Basic Business Messages<br/>9. Crafting Informative and Positive Messages<br/>10. Crafting Negative Messages<br/>11. Crafting Persuasive Messages<br/>Part Five. Common Genres<br/>12. Developing Proposals<br/>13. Writing Reports<br/>14. Making Oral Presentations<br/>Part Six. The Job Hunt<br/>15. Developing Job Application Materials<br/>16. Interviewing, Writing Follow-Up Messages, and Succeeding<br/>Appendices<br/>A. Formatting Letters and Email Messages<br/>B. Writing Correctly<br/>

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€ 90,88
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        Business Communication: 2025 Release ISE