Strategic Management: Text and Cases: 2026 Release ISE

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Paperback, blz. | Engels
McGraw-Hill Education | 12e druk, 2026
ISBN13: 9781265277048
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McGraw-Hill Education 12e druk, 2026 9781265277048
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Strategic Management: Text and Cases, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, data analytics, and Artificial Intelligence (AI) to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. 

They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12). This version includes all the text and 38 cases.

Specificaties

ISBN13:9781265277048
Taal:Engels
Bindwijze:paperback
Druk:12

Inhoudsopgave

PART 1: STRATEGIC ANALYSIS<br />1. Strategic Management: Creating Competitive Advantages<br />2. Analyzing the External Environment of the Firm<br />3. Assessing the Internal Environment of the Firm<br />4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources<br /><br /><br />PART 2: STRATEGIC FORMULATION<br />5. Business-Level Strategy: Creating and Sustaining Competitive Advantages<br />6. Corporate-Level Strategy: Creating Value through Diversification<br />7. International Strategy: Creating Value in Global Markets<br />8. Entrepreneurial Strategy and Competitive Dynamics<br /><br /><br />PART 3: STRATEGIC IMPLEMENTATION<br />9. Strategic Control and Corporate Governance<br />10. Creating Effective Organizational Designs<br />11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization<br />12. Managing Innovation and Fostering Corporate Entrepreneurship<br /><br /><br />PART 4: CASE ANALYSIS<br />13. Analyzing Strategic Management Cases<br />

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        Strategic Management: Text and Cases: 2026 Release ISE