Global Business Today: 2024 Release ISE

Specificaties
Paperback, blz. | Engels
McGraw-Hill Education | 13e druk, 2024
ISBN13: 9781266932595
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McGraw-Hill Education 13e druk, 2024 9781266932595
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Samenvatting

Global Business Today sets the standard for International Business courses, at both  undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editions was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory. Building on these strengths, the 2024 Release focused on the following: 
1. Incorporate new insights from scholarly research. 
2. Make sure the content covers all appropriate issues. 
3. Make sure the text is up to date with current events, statistics, and examples. 
4. Add new and insightful opening and closing cases in most chapters. 
5. Incorporate global EDGE™ features in every chapter. 
6. Connect every chapter to a focus on managerial implications. 

Specificaties

ISBN13:9781266932595
Taal:Engels
Bindwijze:paperback
Druk:13

Inhoudsopgave

PART ONE: INTRODUCTION AND OVERVIEW&nbsp;<br>&nbsp;1 Globalization&nbsp;<br><br>PART TWO: NATIONAL DIFFERENCES<br>&nbsp;2 National Differences in Political, Economic, and Legal Systems&nbsp;<br>&nbsp;3 National Differences in Economic Development&nbsp;<br>&nbsp;4 Differences in Culture&nbsp;<br>&nbsp;5 Ethics, Corporate Social Responsibility, and Sustainability&nbsp;<br><br>PART THREE: THE GLOBAL TRADE AND INVESTMENT ENVIRONMENT&nbsp;<br>&nbsp;6 International Trade Theory&nbsp;<br>&nbsp;7 Government Policy and International Trade&nbsp;<br>&nbsp;8 Foreign Direct Investment&nbsp;<br>&nbsp;9 Regional Economic Integration&nbsp;<br><br>PART FOUR: THE GLOBAL MONETARY SYSTEM<br>&nbsp;10 The Foreign Exchange Market&nbsp;<br>&nbsp;1 The International Monetary System&nbsp;<br><br>PART FIVE: THE STRATEGY OF INTERNATIONAL BUSINESS&nbsp;<br>&nbsp;12 The Strategy of International Business&nbsp;<br>&nbsp;13 Entering Developed and Emerging Markets&nbsp;<br><br>PART SIX: INTERNATIONAL BUSINESS FUNCTIONS<br>&nbsp;14 Exporting, Importing, and Countertrade&nbsp;<br>&nbsp;16 Global Production and Supply Chain Management&nbsp;<br>&nbsp;16 Global Marketing and Business Analytics&nbsp;<br>&nbsp;17 Global Human Resource Management&nbsp;<br><br><br>

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        Global Business Today: 2024 Release ISE