Key Business Analytics

The 60+ Tools Every Manager Needs To Turn Data Into Insights

Specificaties
E-book, blz. | Engels
Pearson Education | e druk, 2016
ISBN13: 9781292017464
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Pearson Education e druk, 2016 9781292017464
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Samenvatting

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal processes and identify cost savings and growth opportunities.

Specificaties

ISBN13:9781292017464
Taal:Engels
Bindwijze:e-book

Inhoudsopgave

<p></p> <p>Introduction&nbsp;&nbsp; </p> <p>The Raw Material - Data &nbsp;&nbsp; </p> <p>Data Types and Format </p> <p>How to use this book </p> <p>&nbsp;</p> <p>Part One: Bare Analytics &nbsp;&nbsp; </p> <p>&nbsp;</p> <p>1: Business Experiments / Experimental Design / AB testing </p> <p>2: Visual Analytics&nbsp;&nbsp; </p> <p>3: Correlation Analysis </p> <p>4: Scenario Analysis&nbsp; </p> <p>5: Forecasting / Time Series Analysis&nbsp;&nbsp; </p> <p>6: Data mining </p> <p>7: Regression Analysis </p> <p>8: Text Analytics </p> <p>9: Sentiment analysis </p> <p>10: Image Analytics&nbsp; </p> <p>11: Video Analytics </p> <p>12: Voice Analytics </p> <p>13: Monte Carlo Simulation&nbsp;&nbsp; </p> <p>14: Linear Programming </p> <p>15: Cohort Analysis&nbsp;&nbsp; </p> <p>16: Factor analysis </p> <p>17: Neural Network Analysis </p> <p>18: Meta Analytics - Literature Analysis &nbsp;&nbsp; </p> <p>&nbsp;</p> <p>The Part II: Analytics Input Tools or Data Collection Methods </p> <p>19: Quantitative Surveys&nbsp;&nbsp; </p> <p>20: Qualitative Surveys </p> <p>21: Focus Groups&nbsp;&nbsp; </p> <p>22: Interviews </p> <p>23: Ethnography </p> <p>24: Text Capture </p> <p>25: Image Capture</p> <p>26: Sensor Data </p> <p>27: Machine data capture &nbsp; </p> <p>&nbsp;</p> <p>Part Three: Financial Analytics&nbsp;&nbsp; </p> <p>28: Predictive sales analytics </p> <p>29: Customer Profitability analytics&nbsp; </p> <p>30: Product Profitability analytics </p> <p>31: Cashflow analytics </p> <p>32: Value Driver Analytics </p> <p>33: Shareholder value analytics </p> <p>34: Risk Reward Analytics </p> <p>35: Unmet need analytics&nbsp;&nbsp; </p> <p>36: Market Size Analytics&nbsp;&nbsp; </p> <p>37: Demand Forecasting </p> <p>38: Market Trend Analytics&nbsp;&nbsp; </p> <p>39: Non-customer analytics&nbsp; </p> <p>40: Competitor analytics </p> <p>41: Pricing analytics&nbsp; </p> <p>42: Marketing channel analytics </p> <p>43: Brand Analytics&nbsp;&nbsp; </p> <p>&nbsp;</p> <p>Part Five: Customer Analytics</p> <p>&nbsp;</p> <p>44: Customer satisfaction analysis&nbsp; </p> <p>45: Customer Lifetime Value Analytics </p> <p>46: Customer segmentation analytics&nbsp;&nbsp; </p> <p>47: Sales Channel Analytics&nbsp; </p> <p>48: Web Analytics&nbsp;&nbsp; </p> <p>49: Social Media Analytics </p> <p>50: Customer Engagement Analytics </p> <p>51: Customer Churn Analytics&nbsp;&nbsp; </p> <p>52: Customer acquisition analytics&nbsp;&nbsp; </p> <p>&nbsp;</p> <p>Part Six: Employee Analytics </p> <p>53: Capability Analytics&nbsp;&nbsp; </p> <p>54: Capacity Analytics </p> <p>55: Employee Churn Analytics&nbsp;&nbsp; </p> <p>56: Recruitment channel analytics&nbsp;&nbsp; </p> <p>57: Competency acquisition analytics </p> <p>58: Employee Performance Analytics </p> <p>59: Corporate culture analytics </p> <p>60: Leadership Analytics &nbsp;&nbsp; </p> <p>&nbsp;</p> <p>Part Seven: Operational Analytics </p> <p>61: Fraud Detection Analytics </p> <p>62. Core Competency Analytics </p> <p>63: Supply Chain Analytics&nbsp;&nbsp; </p> <p>64: Lean Six Sigma Analytics </p> <p>65. Capacity Utilisation Analytics </p> <p>66: Project and Program Analytics&nbsp; </p> <p>67. Environmental Impact Analytics </p> <p>68: Corporate Social Responsibility (CSR) Analytics </p> <p>&nbsp;</p> <p>Index</p> <p>&nbsp;</p>

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