Gaining and Sustaining Competitive Advantage

Name: Gaining and Sustaining Competitive Advantage
Author: Jay Barney

Pearson New International Edition

Specificaties

Paperback, blz. | Engels

Pearson Education | e druk, 2013

ISBN13: 9781292021454

Rubricering

Juridisch :

Pearson Education e druk, 2013 9781292021454

Verwachte levertijd ongeveer 9 werkdagen

107,74

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Samenvatting

For courses in Graduate Strategic Management.
Explore the most up-to-date research in the field of strategic management.
Gaining and Sustaining Competitive Advantage provides students and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.
The fourth edition has been thoroughly updated to include the latest research in the field.

Specificaties

ISBN13:9781292021454

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Strategisch management

Inhoudsopgave

<ul> <li>1. Introduction: What Is Strategy? </li> <li>2. Firm Performance and Competitive Advantage </li> <li>3. Evaluating Environmental Threats </li> <li>4. Evaluating Environmental Opportunities </li> <li>5. Evaluating Firm Strengths and Weaknesses: The Resource-Based View </li> <li>6. Product Differentiation </li> <li>7. Cost Leadership </li> <li>8. Flexibility: Real Options Analysis Under Risk and Uncertainty </li> <li>9. Tacit Collusion: Cooperation to Reduce Competition </li> <li>10. Vertical Integration Strategies </li> <li>11. Diversification Strategies </li> <li>12. Implementing Corporate Diversification </li> <li>13. Merger and Acquisition Strategies </li> <li>14. Strategic Alliances </li> <li>15. International Strategies </li> <li>Bibliography </li> <li>Index </li> </ul>