Economics for Managers, Global Edition

Name: Economics for Managers, Global Edition
Author: Paul Farnham

Specificaties

Paperback, blz. | Engels

Pearson Education | e druk, 2014

ISBN13: 9781292060095

Rubricering

Juridisch :

Pearson Education e druk, 2014 9781292060095

€ 113,74

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Levertijd ongeveer 9 werkdagen

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Samenvatting

For one semester MBA Managerial Economics courses

Economics for Managers presents the fundamental ideas of microeconomics and macroeconomics and integrates them from a managerial decision-making perspective in a framework that can be used in a single-semester course.

To be competitive in today’s business environment, managers must understand how economic forces affect their business and the factors that must be considered when making business decisions. This is the only book that provides business students and MBAs with a thorough and applied understanding of both micro- and macroeconomic concepts in a way non-economics majors can understand.

The third edition retains all the same core concepts and straightforward material on micro- and macroeconomics while incorporating new case material and real-world examples that relate to today’s managerial student.

Specificaties

ISBN13:9781292060095

Taal:Engels

Bindwijze:Paperback

Uitgever:Pearson Education

Hoofdrubriek:Economie

Inhoudsopgave

<ol> <li>1. Managers and Economics</li> <li>2. Demand, Supply, and Equilibrium Prices</li> <li>3. Demand Elasticities </li> <li>4. Techniques for Understanding Consumer Demand and Behavior </li> <li>5. Production and Cost Analysis in the Short Run </li> <li>6. Production and Cost Analysis in the Long Run </li> <li>7. Market Structure: Perfect Competition </li> <li>8. Market Structure: Monopoly and Monopolistic Competition </li> <li>9. Market Structure: Oligopoly </li> <li>10. Pricing Strategies for the Firm </li> <li>11. Measuring Macroeconomic Activity </li> <li>12. Spending by Individuals, Firms, and Governments on Real Goods and Services </li> <li>13. The Role of Money in the Macro Economy </li> <li>14. The Aggregate Model of the Macro Economy </li> <li>15. International and Balance of Payments Issues in the Macro Economy </li> </ol>

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