Investing Demystified

‘Lars Kroijer takes a refreshing look at how everyday people can improve their fortunes by taking some simple investing steps.’

Dr David Kuo, The Motley Fool

‘In a world of the next big investment fad, Lars Kroijer takes us back to the essence of smart investing: diversify, diversify, diversify. And don’t overpay for that either.’

Coenraad Vrolijk, Managing Director of Blackrock

‘An important book that debunks common myths about investing. A must-read for ordinary investors.’

Anita Raghavan, New York Times and author of “The Billionaire’s Apprentice”

Don’t spend your time worrying whether you can beat the markets: you don’t need to beat them to be a successful investor. By showing you how to build a simple and rational portfolio and tailor it to your specific needs, Investing Demystified will help you generate superior returns.

With his straightforward and jargon-free advice, Lars Kroijer simplifies the often complex world of finance and tells you everything you need to know – and everything that you don’t need to worry about – in order to make the most from your investments.

In Investing Demystified you will:

• Discover the mix of stocks, bonds and cash needed for a top performing portfolio

• Learn why the most broadly diversified and simplest portfolio makes the most sense

• Understand the right level of risk for you and how this affects your investments

• Find out why a low cost approach will yield benefits whilst leaving you with a higher quality portfolio

• Understand the implications of tax and liquidity