What's Your Competitive Advantage?

We live in a complex world - no-one can predict the future and we can’t anticipate the full impact of any decisions we take. These realities make the task of successfully leading a business an incredibly challenging one. What’s Your Competitive Advantage? introduces a way to work with this disruptive environment and the changing needs of your business. Choose from the seven value plays, each with an associated set of capabilities:

1. Specialization - choose to focus on a single product or product group and compete through superior product performance.

2. Adaptive - increase the system’s ability to respond to changing circumstances, particularly to changing customer needs.

3. Low cost - deliver equivalent product quality compared to competitors but with a continual and relentless focus on cost reduction.

4. Innovation - competing through product innovations.

5. Excellence - continuous incremental improvement of product or service quality.

6. No-frills - serve price-sensitive customers with a stripped down alternative product or service.

7. Targeting - focus on a specific market segment and serves the needs of these customers more effectively than less-targeted rivals.

Built on insights from a 10-year research project, you’ll discover a practical approach to creating value, enabling you to align your strategy your own needs and purpose.

To succeed, every business needs a competitive advantage, what's yours?