The Wine Wars

The Mondavi Affair, Globalisation and "Terroir"

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 2006
ISBN13: 9781349280469
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Palgrave Macmillan UK e druk, 2006 9781349280469
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Samenvatting

This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.

Specificaties

ISBN13:9781349280469
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Introduction Robert Mondavi: The Pioneer of the Napa Valley Languedoc: The Biggest Vineyard in the World Aime Guibert: The "Furia Francese" Mondavi in Aniane: A Promising But Difficult Start Things Hotten Up Things Get Poilitical After Mondavi: Gerard Depardieu Comes to Town Cultural Differences at the Heart of Failure Conclusion

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€ 61,99
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        The Wine Wars