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Changing the Rules of the Game

Economic, Management and Emerging Issues in the Computer Games Industry

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 2013
ISBN13: 9781349338191
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Palgrave Macmillan UK e druk, 2013 9781349338191
€ 64,36
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Samenvatting

The computer games industry is one of the most vibrant industries today whose potential for growth seems inexhaustible. This book adopts a multi-disciplinary approach and captures emerging trends as well as the issues and challenges faced by businesses, their managers and their workforce in the games industry.

Specificaties

ISBN13:9781349338191
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Introduction Hotho, McGregor Emerging Perspectives Chapter 1 Champion Problematizing a Homogenous Spatial Logic Chapter 2 White and Searle Commercial Business Models Chapter 3 Zackariasson and Wilson The Role of the Consumer Chapter 4 McGregor Business Growth, the Internet and Risk Management Chapter 5 Hotho 'Some Companies are Fine One Day and Gone the next' Chapter 6 Zackariasson The Role of Creativity Chapter 7 Shaw and Homan HR Issues in the Computer Games Industry Chapter 8 Stacey, Thomas and Nandhakumar How Funny Are Games Chapter 9 McNeish Critical Perspectives on the Games Industry Chapter 10 Comas and Tschang Brief History, Tumultuous Present, and Uncertain Future of Virtual Worlds

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€ 64,36
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Changing the Rules of the Game