Media, Organizations and Identity

Name: Media, Organizations and Identity
Author: Lilie Chouliaraki

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Paperback, blz. | Engels

Palgrave Macmillan UK | e druk, 2009

ISBN13: 9781349353903

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Palgrave Macmillan UK e druk, 2009 9781349353903

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The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

Specificaties

ISBN13:9781349353903

Taal:Engels

Bindwijze:paperback

Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Introduction; L.Chouliaraki & M.Morsing PART I: MEDIA AS BUSINESS Rethinking Television in the Digital Age; J.Turow BBC and New Media: Public Service Broadcasting in a Corporate Market Environment; N.Thumim & L.Chouliaraki Expansion and Autonomy: The Rise of the Business Press; P. Kjær PART II: MEDIA IN BUSINESS Strategic Auto-communication in Identity-image Interplay: The Dynamics of Mediatizing Organizational Identity; M.Morsing & A.Kjærgaard Mediatizing a Corporate Brand? Identity-effects on LEGO of Establishing a Media Company; E.Karmark Making sense of a crucial interface: Corporate Communication and the NEWS Media; J.P.Cornelissen, C.Carroll & W.J.L.Elving PART III: BUSINESS IN THE MEDIA Place Branding and Globalization. Media is the Message? P.van Ham Identity and Appeal in the Humanitarian Brand; A.Vestergaard The Construction of Businesswomen in the Media: Between Evil and Frailty; B.Czarniawska

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