Customer Loyalty and Success

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 1995
ISBN13: 9781349395125
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Juridisch :
Palgrave Macmillan UK e druk, 1995 9781349395125
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.

Specificaties

ISBN13:9781349395125
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Tomorrow's Customer is here today - The Customer as Carer - The Customer as a Resource - The Customer as a Change-Driver - The Customer as Experience-Shaper - Customer Input Management - Managing Synchronicity - Managing Symbiosis - Managing the Value Dimension - Moving Beyond Customer Care

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        Customer Loyalty and Success