Beyond the Low Cost Business

Rethinking the Business Model

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan UK | e druk, 2013
ISBN13: 9781349447190
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Palgrave Macmillan UK e druk, 2013 9781349447190
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Samenvatting

Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.

Specificaties

ISBN13:9781349447190
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

List of Tables, Figures and Graphs Foreword; E.Bieto Acknowledgments Introduction The Birth of the Low Cost Phenomenon Reinventing Your Business Model; RYBM Brand Marketing at a Time of Heightened Price Sensitivity Case Studies in Innovation to Produce Lower Prices Epilogue: Expansion, Innovations, Price Sensitivity and Wealth

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€ 61,99
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        Beyond the Low Cost Business