Marketing to the 90s Generation

Global Data on Society, Consumption, and Identity

Specificaties
Paperback, blz. | Engels
Palgrave Macmillan US | e druk, 2015
ISBN13: 9781349495603
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Juridisch :
Palgrave Macmillan US e druk, 2015 9781349495603
€ 61,99
Levertijd ongeveer 9 werkdagen
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Samenvatting

Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts, how they come about, what defines them and what it means to society, its institutions and companies.

Specificaties

ISBN13:9781349495603
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US

Inhoudsopgave

1. The 90s Generation 2. Introduction to Generational Studies 3. The 90s Generation and Society 4. The Market Environment 5. The Cultural Environment 6. Generation Y as Consumers and Coworkers

Net verschenen

€ 61,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Marketing to the 90s Generation