The Development of Mexico’s Tourism Industry

Pyramids by Day, Martinis by Night

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Paperback, blz. | Engels
Palgrave Macmillan US | e druk, 2006
ISBN13: 9781349529469
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Palgrave Macmillan US e druk, 2006 9781349529469
€ 141,53
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Samenvatting

Berger argues that tourism was forged by Mexico's government in 1928 as the cornerstone of state-led modernization programmes. Berger presents tourism as the leading and influential facet of the post-revolutionary modernization programme. She also examines how tourism fostered nationalism and unity, and emerged as a new form of foreign diplomacy.

Specificaties

ISBN13:9781349529469
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan US

Inhoudsopgave

Mexico's New Revolution: The Race for the Tourist Dollar, 1928-1929 State Support and Private Initiative: Patterns in the Development and Promotion of Tourism in Mexico, 1930-1935 Motoring to Mexico: Highways, Hotels and Mexicanidad, 1936-1938 'Vacationing With a Purpose': Publicizing Mexico's Tourism at the Height of Goodwill Pyramids by Day, Martinis by Night: Selling a Holiday in Mexico

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€ 141,53
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        The Development of Mexico’s Tourism Industry