Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his books share a wealth of practical experience and expertise.

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Paul Hague

Market Research in Practice

Name: Market Research in Practice
Author: Paul Hague

An Introduction to Gaining Greater Market Insight

Specificaties

Paperback, 392 blz. | Engels

Kogan Page | e druk, 2021

ISBN13: 9781398602823

Rubricering

Hoofdrubriek : Management

Juridisch :

Kogan Page e druk, 2021 9781398602823

€ 69,42

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Specificaties

ISBN13:9781398602823

Taal:Engels

Bindwijze:paperback

Aantal pagina's:392

Uitgever:Kogan Page

Verschijningsdatum:3-11-2021

Hoofdrubriek:Marketing

Over Paul Hague

Paul Hague is a founder of B2B International. With 35 years of experience running market research agencies, his books share a wealth of practical experience and expertise. Paul Hague's clients include some of the largest corporations in Europe and the United States. He is a Visiting Fellow at Manchester Metropolitan university and a guest lecturer at Manchester Business School. His books have been translated into Italian, Indonesian, Bulgarian, Polish, Portuguese and Chinese.