Metaphor and Gender in Business Media Discourse

Name: Metaphor and Gender in Business Media Discourse
Author: V. Koller

A Critical Cognitive Study

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Gebonden, blz. | Engels

Palgrave Macmillan UK | e druk, 2004

ISBN13: 9781403932914

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Palgrave Macmillan UK e druk, 2004 9781403932914

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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Specificaties

ISBN13:9781403932914

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan UK

Hoofdrubriek:Woordenboeken en taal

Inhoudsopgave

List of Tables and Figures Acknowledgements List of Abbreviations Introduction: Masculinized Metaphors Theory: A Critical Cognitive Framework for Metaphor Research Method: Quantitative and Qualitative Analyses of Metaphor Business Media on Marketing: Metaphors of War, Sports and Games Business Media on Mergers and Acquisitions: Metaphors of Evolutionary Struggle Conclusion: Gender-neutral Metaphors Appendix: Corpus Data Notes Bibliography Index

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Metaphor and Gender in Business Media Discourse

A Critical Cognitive Study

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