Non-Cooperation — The Dark Side of Strategic Alliances

List of Figures and Tables Foreword Acknowledgements List of Abbreviations Used PART 1: THE DARK SIDE OF STRATEGIC ALLIANCES What is a Strategic Alliance Alliances: The Double-Edged Sword Organization of the Book PART 2: THE CHALLENGE OF NON-COOPERATION Assumptions Cooperation and Non-Cooperation Influences on the Firm's Attitude Toward Alliance Summary PART 3: POWER AND INTERDEPENDENCE: THE FIRM'S ABILITY TO ACT Defining Power and Interdependence Measuring Power and Interdependence Applying Power and Interdependence PART 4: MICROSOFT: POWER AND THE LIMITS OF POWER Why Microsoft? Influences on the Firm's Behaviour Power and Interdependence Microsoft in the PC Market: Exercising Power Microsoft and Technology Convergence: The Limits of Power Conclusions PART 5: POWERING THE FUEL CELL VEHICLE Technologies and Markets Ballard Power Systems Power and Interdependence Constructing Interdependence Conclusions PART 6: GLOBAL AIRLINE ALLIANCES: CONSTRUCTING INTERDEPENDENCE Industry Environment The Rise of Alliance Influences on Firm Behaviour Behaviours Power and Interdependence Historical Alliances Swissair Modern Era of Global Alliances Conclusions PART 7: PUTTING THE FIRM BACK INTO ALLIANCE Lessons Learned Managerial Implications Going Forward