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Tourism Discourse

Language and Global Mobility

Specificaties
Gebonden, blz. | Engels
Palgrave Macmillan UK | e druk, 2010
ISBN13: 9781403987969
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Palgrave Macmillan UK e druk, 2010 9781403987969
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Samenvatting

Tourism Discourse offers new insights into the role of spoken, written and visual discourse in representing and producing tourism as a global cultural industry. With a view to the interplay between the symbolic and economic orders of global mobility, the book is grounded in empirically-based studies of key tourism genres.

Specificaties

ISBN13:9781403987969
Taal:Engels
Bindwijze:gebonden
Uitgever:Palgrave Macmillan UK

Inhoudsopgave

Acknowledgments Introduction: Mediating Global Mobilities: Language, Tourism, Globalization PART I: DISCOURSES ON THE MOVE: THE GENRES AND SYMBOLIC CAPITAL OF TOURISM DISCOURSE Elite Mobility and Global Lifestyles: Inflight Magazines Borrowed Genres and the Language Market: Trade Signs and Business Cards Transient Identities, New Mobilities: Holiday Postcards with Virpi Ylänne PART II: MOBILIZING LANGUAGE IDEOLOGIES: THE METALINGUISTIC PRODUCTION OF TOURISM DISCOURSE Linguascaping the Exotic: Newspaper Travelogues Language Crossing and Identity Play: TV Holiday Programmes with Virpi Ylänne The Commodification of Local Linguacultures: Guidebook Glossaries Conclusion: Tourism Discourse and Banal Globalization Notes References Appendix Index

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        Tourism Discourse