Blunders in International Business 4e

Preface.
<p>1. Introduction.</p>
<p>The Role of Culture.</p>
<p>The Role of Communication.</p>
<p>Structure.</p>
<p>2. Production.</p>
<p>Location/Layout.</p>
<p>Product.</p>
<p>Package.</p>
<p>Color.</p>
<p>Summary.</p>
<p>3. Names.</p>
<p>Product Names.</p>
<p>Company Names.</p>
<p>Summary.</p>
<p>4. Marketing.</p>
<p>Promotions.</p>
<p>Pricing.</p>
<p>Summary.</p>
<p>5. Translation.</p>
<p>Carelessness.</p>
<p>Multiple Meanings.</p>
<p>Idioms.</p>
<p>Summary.</p>
<p>6. Management.</p>
<p>Cultural Differences.</p>
<p>Labor Relations.</p>
<p>Summary.</p>
<p>7. Strategic Management.</p>
<p>Entry Mode.</p>
<p>Supply Problems.</p>
<p>Complex Problems.</p>
<p>Additional Mistakes.</p>
<p>Summary.</p>
<p>8. Other Areas of International Business.</p>
<p>Legal.</p>
<p>Finance.</p>
<p>Market Research.</p>
<p>Summary.</p>
<p>9. Lessons Learned.</p>
<p>Adaptation.</p>
<p>Nationalism.</p>
<p>Promotion.</p>
<p>Translation.</p>
<p>Market Research.</p>
<p>Conclusion.</p>
<p>Notes.</p>
<p>Index of Companies.</p>
<p>Index of Places.</p>
<p>Index of Products</p>