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Qualitative Marketing Research

A Cultural Approach

Specificaties
Paperback, 240 blz. | EN
SAGE Publications Inc | e druk, 2006
ISBN13: 9781412903813
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SAGE Publications Inc e druk, 2006 9781412903813
€ 97,83
Levertijd ongeveer 16 werkdagen
Gratis verzonden

Samenvatting

Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.

Specificaties

ISBN13:9781412903813
Taal:EN
Bindwijze:Paperback
Aantal pagina's:240
Uitgever:SAGE Publications Inc

Net verschenen

€ 97,83
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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    Personen

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        Qualitative Marketing Research