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International Public Relations

Negotiating Culture, Identity, and Power

Specificaties
Paperback, 320 blz. | EN
SAGE Publications Inc | e druk, 2007
ISBN13: 9781412914154
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Juridisch :
SAGE Publications Inc e druk, 2007 9781412914154
Verwachte levertijd ongeveer 16 werkdagen

Samenvatting

Offers the critical-cultural approach to international public relations theory and practice. This title introduces students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.

Specificaties

ISBN13:9781412914154
Taal:EN
Bindwijze:Paperback
Aantal pagina's:320
Uitgever:SAGE Publications Inc

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        International Public Relations