A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Specificaties
Gebonden, 160 blz. | EN
SAGE Publications Inc | e druk, 2006
ISBN13: 9781412930871
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SAGE Publications Inc e druk, 2006 9781412930871
Verwachte levertijd ongeveer 16 werkdagen

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Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Specificaties

ISBN13:9781412930871
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:160
Uitgever:SAGE Publications Inc

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        A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing