Design Driven Innovation

Changing the Rules of Competition by Radically Innovating What Things Mean

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Gebonden, 288 blz. | EN
Harvard Business Review Press | e druk, 2009
ISBN13: 9781422124826
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Harvard Business Review Press e druk, 2009 9781422124826
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Samenvatting

Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. This book shows that for truly breakthrough products and services, we must look beyond customers. It offers a fresh view of innovation thinking and practice.

Specificaties

ISBN13:9781422124826
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:288

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        Design Driven Innovation