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Fundamentals of Mobile Marketing

Theories and practices

Specificaties
Paperback, 185 blz. | EN
Peter Lang Publishing Inc | e druk, 2012
ISBN13: 9781433115615
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Peter Lang Publishing Inc e druk, 2012 9781433115615
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The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. This book offers coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of why so that theories can be advanced.

Specificaties

ISBN13:9781433115615
Taal:EN
Bindwijze:Paperback
Aantal pagina's:185
Uitgever:Peter Lang Publishing Inc

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        Fundamentals of Mobile Marketing