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Mathematical Models of Distribution Channels

Specificaties
Paperback, 568 blz. | Engels
Springer US | 0e druk, 2010
ISBN13: 9781441953025
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Springer US 0e druk, 2010 9781441953025
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Samenvatting

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.

Specificaties

ISBN13:9781441953025
Taal:Engels
Bindwijze:paperback
Aantal pagina's:568
Uitgever:Springer US
Druk:0

Inhoudsopgave

A Commentary on Distribution-Channels Modeling.- The Bilateral-Monopoly Model and Channel Myths.- Multiple (Exclusive) Retailers.- Multiple (Exclusive) States-of-Nature.- Toward a Manufacturer-Optimal Per-Unit Fee: A Channel-Coordinating Quantity-Discount Schedule.- The Manufacturer-Optimal Two-Part Tariff.- The Channel-Coordinating Menu.- Coordination versus Maximization: Theoretical Analyses.- Coordination versus Maximization: Graphical Analyses.- The Competing-Retailers Model with Channel Breadth.- Modeling a Change in Competitive Substitutability.- Towards a Unifying Theory of Distribution Channels.

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€ 240,99
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        Mathematical Models of Distribution Channels