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The Activation Imperative

How to Build Brands and Business by Inspiring Action

Specificaties
Gebonden, 222 blz. | EN
Bloomsbury Publishing Plc | e druk, 2016
ISBN13: 9781442257047
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Bloomsbury Publishing Plc e druk, 2016 9781442257047
€ 65,94
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Samenvatting

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

Specificaties

ISBN13:9781442257047
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:222
Uitgever:Bloomsbury Publishing Plc

Net verschenen

€ 65,94
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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    Personen

      Trefwoorden

        The Activation Imperative