Understanding Public Relations

Theory, Culture and Society

Specificaties
Paperback, 288 blz. | EN
SAGE | e druk, 2021
ISBN13: 9781473913103
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Juridisch :
SAGE e druk, 2021 9781473913103
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Samenvatting

This text introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts and brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK.

Specificaties

ISBN13:9781473913103
Taal:EN
Bindwijze:paperback
Aantal pagina's:288
Uitgever:SAGE
Verschijningsdatum:7-12-2021

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        Understanding Public Relations