Archaeology Is a Brand!

The Meaning of Archaeology in Contemporary Popular Culture

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Gebonden, 196 blz. | Engels
Taylor & Francis | 1e druk, 2007
ISBN13: 9781598741780
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Taylor & Francis 1e druk, 2007 9781598741780
€ 201,57
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Samenvatting

What impact is there on the field to recognize that archaeology is a regular feature in daily life and popular culture? Based upon the study of England, Germany, Sweden and the USA, Cornelius Holtorf examines the commonalities and peculiarities of media portrayal of archaeology in these countries, and the differences between media presentations and audience knowledge and attraction to the subject, In his normal engaging, populist style, Holtorf discusses the main strategies available to archaeologists in engaging with their popular representations. Possessors of a widely recognized, positively valued and well underpinned brand, archaeologists need to take more seriously the appeal of their work.

Specificaties

ISBN13:9781598741780
Taal:Engels
Bindwijze:Gebonden
Aantal pagina's:196
Druk:1

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€ 201,57
Levertijd ongeveer 11 werkdagen
Gratis verzonden

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        Archaeology Is a Brand!