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The Responsive Chord

The Responsive Chord: How media manipulate you: what you buy... who you vote for... and how you think.

Specificaties
Paperback, 196 blz. | EN
Mango Media | e druk, 2017
ISBN13: 9781633536050
Rubricering
Juridisch :
Mango Media e druk, 2017 9781633536050
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Samenvatting

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the “Daisy Ad,” widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.

Specificaties

ISBN13:9781633536050
Taal:EN
Bindwijze:Paperback
Aantal pagina's:196
Uitgever:Mango Media

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