Contents:
Foreword: Sir. Robin Jacob
Introduction: Irene Calboli and Jacques de Werra
PART I: TRADEMARK TRANSACTIONS IN THE GLOBAL MARKETPLACE
A. International Framework
1. TRIPS, Trademarks, and Trademark Transactions: A Forced Reconciliation?
Daniel J. Gervais
2. Trademark Transactions and the Normative Framework of the World Intellectual Property Organization
Marcus Hopperger
B. Strategic Considerations
3. Licensing Commercial Value: From Copyright to Trademarks and Back
Jane C. Ginsburg
4. The Complexities of Domain Names Transactions: Contracts for a Market Where Value Increases with Time
Cedric Manara
5. How to Make Two Out of One - the Ins and Outs of Trademark Portfolio Splitting Transactions
Gregor Buhler and Luca Dal Molin
6. Competition, Markets, and Trademark Transactions
Shubha Ghosh
C. Valuation, Taxation, Security Interests and Bankruptcy
7. Brand Differentiation and Industry Segmentation-Drivers for Trademark Valuation in Corporate Transactions
Roy P. D'Souza
8. Trademark Transactions and International Tax Strategies
Jean-Frederic Maraia
9. Registering Security Interests Over Trademarks in Australia: Theory and Practice
Robert Burrell and Michael Handler
10. The Intersection of Trademarks, Licenses and Bankruptcy: Ending Uncertainties in the Law
Xuan-Thao Nguyen
D. Dispute Prevention and Settlement Mechanisms
11. Out of the Shadows: The Unique World of Trademark Consent Agreements
Neil Wilkof
12. Choice-of-Court and Choice-of-Law Clauses in International Trademark Transactions
Dai Yokomizo
13. Alternative Dispute Resolution Mechanisms for solving Trademark Disputes (Mediation, UDRP, Arbitration)
Jacques de Werra
PART II: TRADEMARK TRANSACTIONS AT THE REGIONAL AND NATIONAL LEVEL
A. Trademark Transactions in Europe
14. Trademark Transactions in EU Law: Refining the Approach to Selective Distribution Networks and National Unfair Competition Law
Martin Senftleben
15. UK Perspectives on Trademark Transactions: A Liberal Approach
Laura Anderson
16. Trademark Transactions in Germany: A Continental European System Moves Towards Common Understanding with the US
Axel Nordemann and Christian Czychowski
17. French Perspectives on Trademark Transactions: from the Civil Code to the Business Law?
Nicolas Binctin
B. Trademark Transactions in North and South America
18. Trademark Transactions in the United States: Towards a De Facto Acceptance of Trading In Gross?
Irene Calboli
19. New Dress Code for Business Transactions in Brazil: Essentials and Peculiarities of Trademarks in the Spotlight
Jose Carlos Vaz e Dias
C. Trademark Transactions in Asia
20. Chinese Trademark Law and Trademark Transactions: A Law in Transition in the Global Economy
He Guo
21. Japanese Perspectives on Trademark Transactions: Is Expansive Trademark Practice Prevailing Over the Conservative Stoicism?
Shinto Teramoto
22. Trademark Transactions in ASEAN: Convergences and Divergences in Emerging Markets
Susanna H.S. Leong
23. Trademark Transactions in India: Exploring the Genre, Scope and Consequence
Raman Mittal
Index
