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Retail Marketing Communication and the Consumer Behaviour of Selected Generations

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Gebonden, 194 blz. | EN
Peter Lang International Academic Publishers | e druk, 2022
ISBN13: 9781800798557
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Peter Lang International Academic Publishers e druk, 2022 9781800798557
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The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use.

Specificaties

ISBN13:9781800798557
Taal:EN
Bindwijze:Gebonden
Aantal pagina's:194
Uitgever:Peter Lang International Academic Publishers

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        Retail Marketing Communication and the Consumer Behaviour of Selected Generations