Decoding Customer Value at the Bottom of the Pyramid

An Urban India Marketing Perspective

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Paperback, 178 blz. | EN
Business Expert Press | e druk, 2019
ISBN13: 9781948976114
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Business Expert Press e druk, 2019 9781948976114
€ 33,80
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A must read for business executives across the globe with an interest in the low income customers in India. Companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.

Specificaties

ISBN13:9781948976114
Taal:EN
Bindwijze:Paperback
Aantal pagina's:178

Net verschenen

€ 33,80
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Decoding Customer Value at the Bottom of the Pyramid