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Foreign Investment Promotion

Governance and Implementation in Central-Eastern European Regions

Specificaties
Gebonden, blz. | Engels
Springer International Publishing | e druk, 2019
ISBN13: 9783030136574
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Springer International Publishing e druk, 2019 9783030136574
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Samenvatting

Analysing foreign investment promotion at a regional level in the Czech Republic, Poland and Slovakia, the book applies regional science, international business, and place marketing concepts to explore how Central Eastern European Countries compete for multinational firms. Taking a multidisciplinary approach, the author places special emphasis on promotion and its role within a wider context of regional strategies aimed at inward investment attraction. With useful insights for policy-makers, the book combines theory with empirical evidence and provides valuable reading for those researching international business location, place marketing and regional development.

Specificaties

ISBN13:9783030136574
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing

Inhoudsopgave

1. Firm Internationalisation and Investment Attraction: An Introduction to Foreign Direct Investment in Central-Eastern European Countries.- 2. Place Marketing, Promotion and Investment Attraction.- 3. Regional Product, Its Image and the Politics of Investment Attraction.- 4. Regional Authorities Attracting Investors.- 5. Governance and Implementation of Investment Promotion in the Central-Eastern European Region.- 6. Conclusions: Between Assumptions and Reality.

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€ 155,58
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Foreign Investment Promotion