Digital Strategies in a Global Market

<p>Chapter 1. Digital strategy implementation in marketing: new performance and risks.- Chapter 2. Management by values in digital transformation.- Chapter 3.&nbsp; Strategies for creating value chains in the digital economy.- Chapter 4. The Evolution of Conglomerates in digital era: strategic identity to future performance.- Chapter 5.&nbsp; ICT and digital strategy: a new paradigm of corporate governance.- Chapter 6.&nbsp; Digital transformation strategy of oil and gas companies: managerial approach.- Chapter 7. Application of data mining and machine learning methods to enhance the effectiveness of digital marketing strategies.- Chapter 8. Determining the effectiveness of digital marketing in transnational e-сommerce.- Chapter 9. Digital Platforms as Strategic Vector of the Global Agrobusiness Development.- Chapter 10. Retail business models in the era of digital transformation.- Chapter&nbsp; 11.&nbsp; Digital tools in marketing of global hotel companies.- Chapter 12. Digital transformation of business as a key driver for the strategic development of firms in the perfumery and cosmetic market of China.- Chapter 13. The use of global navigation satellite system in smart cities.- Chapter 14. The&nbsp;European Digital Single Market as a Tool for Global Governance.- Chapter 15. Strategizing the principles of advance in Digital Operations Management.- Chapter 16. Sourcing in modern strategies of key sectors of the economy.</p>