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Tourism Entrepreneurship in Portugal and Spain

Competitive Landscapes and Innovative Business Models

Specificaties
Gebonden, blz. | Engels
Springer International Publishing | e druk, 2022
ISBN13: 9783030892319
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Springer International Publishing e druk, 2022 9783030892319
Verwachte levertijd ongeveer 9 werkdagen

Samenvatting

This contributed volume introduces the innovative landscapes and business models used in tourism entrepreneurship initiatives of Portugal and Spain. It provides benchmarks for entrepreneurial initiatives covering tourism services, place-branded tourism, social networks, spiritual tourism, cross-border tourism initiatives, and tourism in low-density regions. It also provides guidelines for future strategic actions to foster rural and sustainable development in alternative tourism destinations, following the Iberian experience.

Specificaties

ISBN13:9783030892319
Taal:Engels
Bindwijze:gebonden
Uitgever:Springer International Publishing

Inhoudsopgave

The Role of Tourism Entrepreneurship in the Iberian Peninsula.-&nbsp;Tourism Services Innovation Ecosystem: A Multicriteria Model&nbsp;Approach Based on Portuguese Higher Education.-&nbsp;Tourist Experience in Rural Areas in Portugal: The Case of the&nbsp;“Quadrilátero Do Minho”.-&nbsp;Spirituality and Mindful Tourism: Experiencing Innovative Hispanic<div>Cases.-&nbsp;Considerations About the Economic Sustainability of Historic&nbsp;Housing Tourism.-&nbsp;Cooperation as a Basic Strategy for New Dynamics of a Cross-Border</div><div>Destination: The Case of the Euroregion Galicia and Northern&nbsp;Portugal.-&nbsp;The Presence of Rural Accommodation in Extremadura on Facebook:</div><div>An Approach to Its Intensity of Use Through a Grouping Analysis.-&nbsp;Place-Linked Products and Creative Tourism in Iberian Regions.-&nbsp;The Rise of Half-Tourists and their Impact on the Tourism Strategies&nbsp;of Peripheral Territories.-&nbsp;Determinants of Profitability in the Tourism Sector in Portugal.-&nbsp;Good Practices Within the European Project Smart Rural.-&nbsp;Tourism Events: Bringing Innovation to the North of Portugal.-&nbsp;Entrepreneurship Education in Portuguese Tourism: Fostering&nbsp;Ideation, Innovation and Initiative.-&nbsp;Factors Affecting Portuguese and Spanish Hotel Guests’ Safety&nbsp;Perception Under COVID-19: Insights for the Development&nbsp;of Personalized Hotel Offers.</div>

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