Shaping Efficient Employer Branding Strategies to Target Generation Y

A Cross-National Perspective on Recruitment Marketing

Specificaties
Paperback, 240 blz. | EN
Peter Lang AG, Internationaler Verlag der Wissensc | e druk, 2013
ISBN13: 9783034312462
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Peter Lang AG, Internationaler Verlag der Wissensc e druk, 2013 9783034312462
€ 105,85
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Samenvatting

This book summarises findings on Generation Y that continue to shape intercultural management research. It delivers insights into the research design of the study and presents the results of hypothesis tests with regard to the importance of 19 employer brand attributes for 459 Swiss and Russian graduates in economics and business administration

Specificaties

ISBN13:9783034312462
Taal:EN
Bindwijze:Paperback
Aantal pagina's:240
Uitgever:Peter Lang AG, Internationaler Verlag der Wissensc

Net verschenen

€ 105,85
Levertijd ongeveer 16 werkdagen
Gratis verzonden

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        Shaping Efficient Employer Branding Strategies to Target Generation Y