Employee Engagement in Media Management

Name: Employee Engagement in Media Management
Author: Stavros Georgiades

Creativeness and Organizational Development

Specificaties

Gebonden, 220 blz. | Engels

Springer International Publishing | e druk, 2015

ISBN13: 9783319162164

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Springer International Publishing e druk, 2015 9783319162164

Onderdeel van serie Media Business and Innovation

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Samenvatting

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens and focuses on the concept of employee involvement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees and highlights how this involvement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Specificaties

ISBN13:9783319162164

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:220

Uitgever:Springer International Publishing

Hoofdrubriek:Personeelsmanagement, Economie

Serie:Media Business and Innovation

Inhoudsopgave

1 Introduction.- 2 Employee Engagement and Organizational Change.- 3 Communication Process to Achieve Employee Engagement.- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement.- 5 Employee Engagement Implementation Leading Towards Employee Creativity.- 6 Assessing Employee Creativity.- 7 Conclusion.