Advances in National Brand and Private Label Marketing

Name: Advances in National Brand and Private Label Marketing
Author: Francisco J. Martínez-López

Fourth International Conference, 2017

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Paperback, blz. | Engels

Springer International Publishing | e druk, 2017

ISBN13: 9783319597003

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Springer International Publishing e druk, 2017 9783319597003

Onderdeel van serie Springer Proceedings in Business and Economics

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This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Specificaties

ISBN13:9783319597003

Taal:Engels

Bindwijze:paperback

Uitgever:Springer International Publishing

Serie:Springer Proceedings in Business and Economics

Inhoudsopgave

Part I: Consumer Behavior I.- Part II: Branding.- Part III: Social Media and Online Context.- Part IV: Consumer Behavior II.- Part V: Strategic Issues and Theoretical Research.

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Advances in National Brand and Private Label Marketing

Fourth International Conference, 2017

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