The Product Manager's Toolkit

Name: The Product Manager's Toolkit
Author: Gabriel Steinhardt

Methodologies, Processes and Tasks in High-Tech Product Management

Specificaties

Gebonden, 378 blz. | Engels

Springer Berlin Heidelberg | 2010e druk, 2010

ISBN13: 9783642045073

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Juridisch :

Springer Berlin Heidelberg 2010e druk, 2010 9783642045073

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Samenvatting

Product management is challenging, complex, and often misunderstood. Across the high-tech industry, drastically different duties and responsibilities are attributed to product management professionals. Diverse interpretations regarding the role of product management have only further confused practitioners and stifled the ability to develop clear and consistent product management methodologies. "The Product Manager’s Toolkit" book provides a consistent and holistic managerial approach to product management and presents a practical and comprehensive methodology (tasks, processes, deliverables, and roles) that covers nearly all aspects of product management.

Specificaties

ISBN13:9783642045073

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:378

Uitgever:Springer Berlin Heidelberg

Druk:2010

Hoofdrubriek:Strategisch management, Inkoop en logistiek

Inhoudsopgave

Product Management Concepts.- Who’s Driving Your Company?.- Product Management Team.- Product Definition Team.- Crafting Market Requirements.- Concept of Marketing.- Value-Marketing Model.- Extending Product Life Cycle Stages.- Product Management Glossary.- Product Manager's Toolkit.- PMTK Introduction.- PMTK Models.- PMTK Templates.