Innovation Offshoring

From Cost to Growth: Analysis of Innovation Offshoring Strategies with Evidence from European Sponsors and Asian Contract Researchers

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Paperback, 346 blz. | Engels
Gabler Verlag | 2009e druk, 2009
ISBN13: 9783834914477
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Gabler Verlag 2009e druk, 2009 9783834914477
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Samenvatting

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects – from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

Specificaties

ISBN13:9783834914477
Taal:Engels
Bindwijze:paperback
Aantal pagina's:346
Uitgever:Gabler Verlag
Druk:2009

Inhoudsopgave

Offshoring theory.- Growth theory.- Research methodology.- European sponsor survey.- Asian contract researcher cases.- Discussion and conclusion.

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        Innovation Offshoring