Sales Management Control Strategies in Banking

Strategic Fit and Performance Impact

Specificaties
Paperback, 398 blz. | Engels
Gabler Verlag | 2011e druk, 2011
ISBN13: 9783834926531
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Juridisch :
Gabler Verlag 2011e druk, 2011 9783834926531
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Samenvatting

Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.

Specificaties

ISBN13:9783834926531
Taal:Engels
Bindwijze:paperback
Aantal pagina's:398
Uitgever:Gabler Verlag
Druk:2011

Inhoudsopgave

Banking in Germany; Strategy and Strategic Management; Sales Management Control; Internal and External Influencing Variables; Assessment of the Environmental Influence on Configurations; Investigation of the Performance of Configurations<br>

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        Sales Management Control Strategies in Banking