Integration of Preference Analysis Methods into QFD for Elderly People

Name: Integration of Preference Analysis Methods into QFD for Elderly People
Author: Samah Abu-Assab

A Focus on Elderly People

Specificaties

Paperback, 223 blz. | Engels

Gabler Verlag | 2012e druk, 2012

ISBN13: 9783834932334

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Gabler Verlag 2012e druk, 2012 9783834932334

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Samenvatting

Especially in industrial countries the portion of elderly people is growing in many societies. Their needs are more intensified than the demands of younger people in many aspects. Companies need the right tools (e.g. market research methods for elderly people) to detect these needs, preferences, and demands of elderly people. Samah Abu-Assab verifies two existing research methods and suggests a new one for determining the preferences of elderly people. The new method seems to be promising and adequate for the elderly target group.

Specificaties

ISBN13:9783834932334

Taal:Engels

Bindwijze:paperback

Aantal pagina's:223

Uitgever:Gabler Verlag

Druk:2012

Hoofdrubriek:Strategisch management, Algemeen management

Inhoudsopgave

<p>The Target Group: Elderly People.- Methods of Preference Measurement.- Quality Function Deployment in New Product Development.- Integration of Preference Analysis Methods into QFD for Elderly People.- Empirical Comparison of Two Integrated Methods and the New Method for Elderly People</p>

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