Doomed to Internationalization and Modernization of Corporate Culture

Name: Doomed to Internationalization and Modernization of Corporate Culture
Author: Ghenadie Anghel

The Russian Experience of German Firms

Specificaties

Paperback, 261 blz. | Engels

Gabler Verlag | 2012e druk, 2012

ISBN13: 9783834934970

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Gabler Verlag 2012e druk, 2012 9783834934970

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Samenvatting

What kind of corporate- and intercultural problems do German companies encounter on the path towards globally operating enterprises? To what extent should they hold on to, adjust or abandon their long-established values and practices in a new business environment? What must they particularly expect while expanding into the Russian market? Ghenadie Anghel delivers answers to these questions on the basis of revealing interviews with general directors and senior executives of 27 Russian subsidiaries of large DAX-listed companies as well as medium-sized hidden champions.

Specificaties

ISBN13:9783834934970

Taal:Engels

Bindwijze:paperback

Aantal pagina's:261

Uitgever:Gabler Verlag

Druk:2012

Hoofdrubriek:Strategisch management, Algemeen management

Inhoudsopgave

Reflexive Economic GlobalizationRole of Soft Factors and Intercultural Competence Corporate Cultural Profile of German Companies Self-Interrogation of Traditional Values and Practices Challenges of the Global Information Age