Manual of International Marketing.

Specificaties
Paperback, blz. | Engels
Gabler Verlag | e druk, 2014
ISBN13: 9783834946553
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Gabler Verlag e druk, 2014 9783834946553
€ 168,99
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Samenvatting

Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

Specificaties

ISBN13:9783834946553
Taal:Engels
Bindwijze:paperback
Uitgever:Gabler Verlag

Inhoudsopgave

Catchwords from the following areas:

- Global Marketing

- Marketing Management

- Brand Management

- Marketing Communication

- Customer Relations

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€ 168,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden

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        Manual of International Marketing.