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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

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Paperback, 223 blz. | Engels
Springer Netherlands | 2008e druk, 2013
ISBN13: 9789048174423
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Springer Netherlands 2008e druk, 2013 9789048174423
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Samenvatting

In a groundbreaking text that will inspire literacy educators, the authors here describe research on low-literate, poor buyers and sellers in subsistence marketplaces. They examine the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy. Then, they look at the implications of the research and the educational program for business, education, and a variety of disciplines and functions.

Specificaties

ISBN13:9789048174423
Taal:Engels
Bindwijze:paperback
Aantal pagina's:223
Uitgever:Springer Netherlands
Druk:2008

Inhoudsopgave

1 - Basic Research on Low-Literate Low Income Buyers and Sellers 2 – Developing a Consumer and Entrepreneurial Literacy Educational program 3 - Consumer and Entrepreneurial Literacy Program: Marketplace Literacy 4 - Consumer and Entrepreneurial Literacy Program: Consumer Literacy 5 - Consumer and Entrepreneurial Literacy Program: Day – 3 - Entrepreneurial literacy 6 - Consumer and Entrepreneurial Literacy Program - Day-4: Entrepreneurial literacy 7 - Consumer and Entrepreneurial Literacy Program: Day-5: Ethics and Miscellaneous Issues 8 – Implications for Non-Profit Organizations 9 – Implications for Education 10 – Implications for Business 11 – Implications for Academic Research

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        Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces