What is post-branding?

Name: What is post-branding?
Author: Jason Grant

How to Counter Fundamentalist Marketplace Semiotics

Specificaties

Paperback, 260 blz. | Engels

Idea Group Publishing | 1e druk, 2023

ISBN13: 9789083270678

Rubricering

Hoofdrubriek : Kunst en cultuur

Juridisch :

Idea Group Publishing 1e druk, 2023 9789083270678

€ 22,00

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Levertijd ongeveer 10 werkdagen

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Samenvatting

Part design experiment, part critical theory, and part how-to manual, ‘What is Post-Branding?’ introduces a creative counter to the neoliberal orthodoxy of branding. Conceived and written by Dr Oliver Vodeb - an extra-disciplinary designer, critical theorist, and educator active in Melbourne - and Jason Grant - a designer and co-founder of Inkahoots Design - the book empowers a better design of public communication for civic and activist groups by replacing corporate branding’s predatory principles with a new set of strategies embedded in a new culture of craft – a new way for relating with the world. The graphic design is by Jason Grant, co-founder of Inkahoots Design, an Australian studio recognized for its creative advocacy and activism.