Wim Vermeulen is Directeur Strategie en Innovatie bij Dentsu Aegis Network. Hij is een veelgevraagd spreker en geeft regelmatig gastcolleges aan Solvay Business School.

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E-book

Wim Vermeulen

Speak up now!

Name: Speak up now!
Author: Wim Vermeulen

Marketing in times of a climate crisis

Specificaties

E-book, 200 blz. Epub met watermerkbeveiliging | Engels

Lannoo Campus | e druk, 2022

ISBN13: 9789401486262

Rubricering

Hoofdrubriek : Management

Juridisch :

Lannoo Campus Epub met watermerkbeveiliging e druk, 2022 9789401486262

18,99

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Samenvatting

To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public. Speak up now! shows how we can make the shift to a world where business success goes hand in hand with the well-being of the planet.

Specificaties

ISBN13:9789401486262

Trefwoorden:marketing, klimaatcrisis

Taal:Engels

Bindwijze:e-book

Beveiliging:watermerk

Bestandsformaat:epub

Aantal pagina's:200

Uitgever:Lannoo Campus

Verschijningsdatum:18-10-2022

Hoofdrubriek:Algemeen management

Over Wim Vermeulen

Wim Vermeulen is Directeur Strategie en Innovatie bij Dentsu Aegis Network. Hij is een veelgevraagd spreker en geeft regelmatig gastcolleges aan Solvay Business School.

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Inhoudsopgave

U kunt van deze inhoudsopgave een PDF downloaden

Preface 9
The Great Hesitation 15
The gods no longer cross lake Suwa 15
When scientists sound the alarm, politicians get to work 16

The Great Hesitation 20
Keep 1.5 alive 23
And yet we have everything we need 26
Mounting protests 29
Growing climate anxiety 35
What are the risks for the business sector? 37
An opportunity for marketers 43
Time to get cracking 49

Unite Behind the Science 61
The climate and biodiversity are top priorities 61
The Holocene 64
The planetary boundaries 68
Does climate friendliness sell? 80
Who makes climate-friendly purchases? 84
What about the crisis? What does the future hold? 86
The messaging from scientists is clear 87

Breaking down barriers 93
Affordability 93
Knowledge 95
Ease 118
Not all climate-friendly brands are created equal 126
The climate barrier no-one is talking about 147

Speak Up Now 155
Words matter 155
How governments are asking us to adapt our language 157
How consumers are asking us to adapt our language 164
Speak up now 184

Acknowledgements 191
Notes 193
What others say about speak up now! 206