Is there a life without Louis Vuitton?

Name: Is there a life without Louis Vuitton?
Author: Jan Lantink

Everything you want to know about brands and branding.

Specificaties

Gebonden, 116 blz. | EN

Brave New Books | 1e druk, 2025

ISBN13: 9789465128511

Rubricering

Hoofdrubriek : Management

Juridisch :

Brave New Books 1e druk, 2025 9789465128511

28,50

In winkelwagen

Verwachte levertijd ongeveer 6 werkdagen

Samenvatting

Is there a life without Louis Vuitton?
Absolutely not for the Louis Vuitton lovers.

Branding is about the passion between someone as a personality and a brand personality.
This book that you are about to read is a story about iconic brands. Facts, issues and stories.
Theories and concepts about branding from leading authors in the field of branding and related fields. Towards the end of the book I talk about storytelling, companion of a strong brand. With more examples of iconic brands.